Friday, November 2, 2007

Air Deccan

Deccan, India's largest and fastest growing low cost carrier, began operations in August 2003 with 1 aircraft and 4 flights a day and is today the fastest growing airline flying over 350 flights a day, spanning the length and breadth of the country while connecting 65 destinations. Deccan has the largest network in India and is presently operating a modern fleet of 44 aircraft.
Deccan provides affordable air travel at very low costs to the common man and its vision is to 'empower every Indian to fly'. Deccan flies to a number of destinations, including unconnected sectors like Hubli, Belgaum, Vijayawada, Jabalpur, Gwalior, Kanpur, Tuticorin Hampi, Kandla, Kullu, Rajahmundry and Pathankot. Deccan plans to penetrate extensively into the deeper pockets of the country and provide low cost connectivity to all towns including the ones in the remote interiors.
DistributionDeccan has brought about a revolution in air travel in India. It is India's first low fare, no-frill airline that has pioneered the concept of e-ticketing in India. A ticket on any of the Deccan flights can be purchased from anywhere around the globe by logging on to www.airdeccan.net. Besides this, the airline operates an All India 24x7 multi-lingual call centre for booking of tickets. These two innovative methods make it the first airline in the country to make available booking of tickets round the clock. The traditional methods of buying tickets through the travel agents or at the airline booking office in the airports are also available. Recently, Deccan has been awarded the "Most Innovative Company of the year" by Business Standard which bears testimony to the fact that Deccan has constantly been innovating new ideas.
Deccan also has been exploring alternative sources of distribution channel, bringing Deccan tickets closer to their homes by partnering with HPCL outlets to enable bookings whilst people fill gas!!! The airline has tied up Reliance Web World and Hughes Network, making the tickets more accessible for the common man. In keeping with its ongoing mission of providing easy access to its tickets, Deccan for the first time in India has introduced bookings of tickets via mobile phones. This will further simplify the process of booking tickets and make it convenient for the travelers, who have an option to book tickets in the comfort of their homes.
Management TeamThe Management is led by the Executive Chairman, Deccan Aviation, Capt. G. R. Gopinath, a graduate of the National Defence Academy and an ex-Army officer. A recipient of prestigious awards like ROLEX award for innovative entrepreneurship, WIPRO PRSI award from the PR Society of India and the Chevalier de la Legion d'Honneur by the French Republic he has infused dynamism, enthusiasm and commitment into his start up team - a factor which has been largely responsible for the airline establishing itself in such a short time.
The Chief Executive Officer Ramki Sundaram graduated from the coveted Indian Institute of Technology Chennai and went on to do his Masters from XLRI Jamshedpur. Ramki has been an investment banker in the aviation field with experience of over 10 years. He has been instrumental in spearheading the aviation business for Investec Bank (UK) Ltd where he had a successful stint of 2 years before joining Deccan. Prior to this he has held senior positions in ANZ Investment Bank at Mumbai as well as London and has also been with ICICI Securities and Indian Aluminum Company.
PricingLow-Fares are Deccan's USP. The airline's vision is to make Air Travel Affordable, Reliable and Accessible to the common man. To make it affordable, the airline has positioned itself as a low-cost, no-frill airline wherein there is no free food service - the food is sold on board, no business lounges, single class of fare (economy), no frequent flyer mileage etc.
The cost savings achieved from the above will be reflected in the form of low fares. Deccan offers substantially lower fares than that offered by the other airlines on similar routes.
Deccan has aimed to bridge the gap in a dual economy that exists today, between the metro cities and smaller towns, giving impetus for the lateral growth of smaller towns and cities. The economy of a state depends largely on the growth and development of smaller towns within the state, for which air connectivity is a catalyst.

airdeccan.net

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